01Symptom
Expensive Leads
Cost per lead keeps increasing without a clear explanation.
Performance Media Buyer • Cairo
Your ads don't need more budget. They need better decisions.
Google Ads · Meta Ads · TikTok Ads
Build and optimize performance campaigns around tracking, measurable acquisition, qualified leads, and real business outcomes.
300+ clients$150K–$200K managed ad spend5 years hands-on
Google Ads
LiveClicks
1,842
+9%
Conversions
214
+31%
Cost / conv.
EGP 186
−22%
ConversionsLast 30 days
Tracking
Healthy- Google AdsConnected
- GA4Connected
- GTMActive
- WhatsAppTracking
- Google Ads
- Meta Ads
- TikTok Ads
- GA4
- GTM
- Looker Studio
- Performance Marketing
The problem
Clicks don't pay the bills.
Clicks and impressions aren't the outcome. What happens after the click is what matters.
02Symptom
Broken Tracking
Google and Meta are optimizing with incomplete or inaccurate conversion data.
03Symptom
No Scaling System
Campaigns may work, but nobody knows when to scale, cut spend, or change strategy.
Track record
I care about numbers that affect your business.
Not impressions. Not clicks. Leads, cost per lead, tracking quality, and whether a campaign can actually scale.
300+
Clients worked with
$150K–$200K
Approx. Google Ads spend managed
5 years
Hands-on experience
15+
Active campaigns managed concurrently
20+
Long-term clients retained
Selected work
Work that movedreal numbers.
Three engagements, three different problems. Same system: track first, test, optimize, then scale.
01
Google AdsHospitality
Direct booking acquisition
Problem
Generate more direct booking enquiries and reduce dependence on third-party platforms.
What I did
- Commercial-intent keyword strategy
- Search-term analysis
- Negative keywords
- Landing-page funnel
- GTM setup
- WhatsApp tracking
- Booking funnel measurement
- Bidding optimization
Similar situation?Talk on WhatsApp
Search campaign
Lead Generation
Last 30 daysCampaign activeSearch
Clicks
1,842
+9%
Conversions
214
+31%
Cost / conversion
EGP 186
−22%
Conversion rate
11.6%
+2.1 pts
Daily performance
- Conversions
- Cost / conversion
Day 1Day 10Day 20Day 30
| Campaign | Conv. | Status |
|---|---|---|
| High Intent Search | 96 | Scaling |
| Brand Search | 58 | Healthy |
| Competitor Terms | 27 | Watch |
| Remarketing Search | 33 | Healthy |
02
Google AdsLead Generation
Turning search demand into qualified leads
Problem
Traffic was easy to buy. Qualified leads were harder.
What I did
- Search intent segmentation
- Campaign restructuring
- Keyword matching
- Negative keyword expansion
- Conversion tracking
- Landing-page improvements
- Lead-quality feedback loop
Similar situation?Talk on WhatsApp
Search terms
Intent Analysis
Last 14 daysSearch
Clicks by intent251 clicks
- High intent 42%
- Medium intent 31%
- Negative 27%
| Search term | Intent |
|---|---|
| “marketing agency cairo”Keep | High |
| “google ads management”Keep | High |
| “media buyer egypt”Monitor | Medium |
| “ads agency pricing”Monitor | Medium |
| “digital marketing course”Add negative | Negative |
| “marketing jobs cairo”Add negative | Negative |
03
Meta AdsPerformance Marketing
Creative testing with a performance system
Problem
Results depended on which creative happened to win, not on a repeatable testing structure.
What I did
- Audience testing
- Creative testing
- Funnel analysis
- Retargeting
- Conversion tracking
Similar situation?Talk on WhatsApp
Paid social
Lead Acquisition
Last 30 daysActiveMeta
Reach
186K
+24%
Leads
327
+38%
CTR
3.8%
+0.6 pts
Cost per lead
EGP 142
−19%
Leads over time
- Leads / day
Day 1Day 10Day 20Day 30
- Creative A141 leads · EGP 118
- Creative B112 leads · EGP 139
- Creative C74 leads · EGP 201
The performance system
I don't “run ads.”I build a system.
Four stages, in order. Skipping one is usually why campaigns stall.
Conversion tracking
Measurement Health
All systems
- Ad Click
- Landing Page
- WhatsApp / Form
- Qualified Lead
- CRM
Google Ads
Connected
GA4
Connected
GTM
Active
WhatsApp Click
Tracking
Lead Form
Tracking
Qualified Lead
Import ready
- 01
Track
Get accurate conversion tracking before spending aggressively.
- 02
Test
Test keyword, audience, creative, offer, and landing-page hypotheses.
- 03
Optimize
Identify where money is being wasted and where quality is coming from.
- 04
Scale
Scale proven winners instead of blindly increasing budget.
Services
Everything betweenthe click and the sale.
Media buying, tracking, and landing pages handled as one system, not three vendors.
Google Ads
- Search
- Performance campaigns
- Lead generation
- Remarketing
Meta Ads
- Lead generation
- Sales
- Retargeting
TikTok Ads
- Performance campaigns
- Creative testing
- Lead generation
Tracking & Analytics
- GA4
- GTM
- Conversion Tracking
- Enhanced Conversions
- Reporting
Landing Page CRO
- Conversion-focused landing pages
- Funnel improvement
- A/B testing strategy
Kariem IbrahemCairo
About
The person behindthe numbers.
Kariem IbrahemPerformance Media Buyer
I've spent the last five years working hands-on with Google Ads and lead-generation campaigns across different industries.
I care less about clicks and impressions on their own and more about what happens after the click — calls, leads, tracking quality, wasted spend, and whether the campaign can actually scale.
Tools
- Google Ads
- Meta Ads
- TikTok Ads
- GA4
- Google Tag Manager
- Looker Studio
Before you spendanother pound on ads...
Let me take a look first.
No commitment.No vague reports.Just a clear look at what's working, what's wasting money, and what can be improved.
Prefer to talk? Message me on WhatsApp
Free ads audit
Tell me aboutyour ads.
No pitch deck, no retainer talk. Just an honest look at where the money goes.
- 01
Send your details
Five quick questions. Takes under a minute.
- 02
I review your setup
Tracking, account structure, spend allocation, and the landing page.
- 03
You get a clear list
What's working, what's wasting money, and what I'd change first. On WhatsApp.
Your details are only used to reply to you.